24 Strategies for Black Friday Sale 2024 to Sell More on your Shopify Store

Black Friday to Cyber Monday is a crucial time period for all e-commerce stores to achieve sales goals and achieve maximum profits.

Adobe’s forecast report suggests the upcoming Black Friday Cyber Monday sale can reach $240.8 billion in spending.

In this article, I will show you 24 strategies that will help prepare your Shopify Store for Black Friday Cyber Monday sale this year.

1. Offer Timed Deals

According to the Circana Report, 91% of consumers are more likely to visit a store often when the store offers limited-time offers.

You can implement time-sensitive sales like hourly and daily deals to boost visits and conversion rates during your Black Friday Cyber Monday sale.

To run flash sales on your store, you can use the BOLD Discounts - Flash Sales app.

 2. Offer Tiered Discounts

Encourage your customers to spend more than intended by offering tiered discounts.

For example, offer a 10% discount if your customer purchases 2 or 3 items and a 15% discount if they purchase 4 items.

This strategy can significantly grow your Shopify store sales on this Black Friday sale.

3. Give Free Gifts

Free gifts can create a perception of greater value in the consumer's mind and encourage them to complete their purchase.

You can also set a minimum spending threshold to avail free gifts and make your customers add more items to their cart.

4. Offer Free Shipping

Similar to free gifts, free shipping can also boost conversion rates significantly. 58% of shoppers will add items to their cart to qualify for free shipping.

Using this free shipping strategy, you can increase conversion rates and reduce cart abandonment.

To set free gifts for free shipping, you can use the Volume Discount - Dealeasy app.

5. Create Buy 1, Get 1 (BOGO) Offers

BOGO deals are another highly effective strategy to make your customers buy more products from your store.

Here is a quick tip, if you have overstocked inventory, implement Buy 1, Get 1 will help you get rid of them.

You can set up BOGO deals on your store using Shopify’s “Buy X Get Y” discount option.

6. Recommend Related Products

Utilize your BFCM sale to recommend related products and enhance your cross sell opportunities.

You can add “frequently bought together” bundles to your product page to suggest complementary products.

To add frequently bought bundles on your store, you can use the Cross Sell & Upsell — Selleasy app.

7. Add a Gift Wrap Option

During your Black Friday, your customers are more likely to purchase gifts for their loved ones.

So, adding an option to gift wrap will improve the customer satisfaction and help you improve overall sales.

8. Add a Discount Wheel

Engage with your customers by adding a discount wheel to your store.

A discount wheel boosts conversions by encouraging customers to use their prize, while also collecting contact details to grow your marketing list.

You can use an app like Spin Wheel • CrazyRocket to add a discount wheel to your Shopify store.

9. Utilize Email Marketing

Send teaser emails about the deals and offers that you’re about to offer on your Black Friday sale.

Offer “early-bird” discounts via emails to your loyal customers which they can use to gain additional discounts.

Klaviyo: Email Marketing & SMS is one of the best email marketing apps to launch your Black Sale campaign.

10. Implement Buy Now Pay Later (BNPL)

Adobe’s 2024 Holiday Shopping Report projects over $18.5 billion in BNPL spending this season. 

Consider adding Buy Now, Pay Later to your Shopify store on this BFCM sale.

11. Use AI Chatbots

Use AI chatbots to provide around the clock assistance to your customers while they are shopping.

With an AI chatbot, you can handle customer queries with ease during the Black Friday sale in your store.

The AskTimmy.ai app from the Shopify app store is one of the best AI chatbots that can help you deal with customer queries on your store.

12. Show Customer Reviews

First-time buyers visiting your store might hesitate to buy products. 93% of consumers are more likely to read reviews before purchasing from an unfamiliar store.

Display product reviews on your product page to build trust and encourage visitors into buying your products during Black Friday sales.

You can use the Judge.me app to display product reviews on your store’s product page.

13. Manage Shipping & Returns

Calculate and display accurate shipping rates and delivery dates to your customers to avoid cart abandonment.

Show your customers about the return policies upfront to avoid unnecessary complications during the sale period.

To calculate and display shipping rates during the Black Friday sale, you can use the Shipping Rate — Shipeasy app.

14. Create a Dedicated Landing Page

Use dedicated landing pages for your BFCM sales to grab your customers’ attention on the deals and offers. 

Targeted landing pages with clear CTA buttons can improve the conversion rates compared to standard landing pages.

To create dedicated landing pages for BFCM sales, you can use GemPages Landing Page Builder. 

15. Add Countdown Timers

Add a countdown timer to your Black Friday sale to create urgency and trigger FOMO.

Countdown timers encourage impulsive buying, significantly boosting conversion rates during the sale.

There are various countdown timer apps on the Shopify App Store that can help you implement this strategy.

16. Optimize your Store

Optimize your store before the Black Friday Sale to load faster.

To optimize your store,

• use a faster theme
• compress the product images
• uninstall unnecessary apps and widgets.

Additionally, optimize the SEO of your product description to improve discoverability.

17. Make your Store Mobile Friendly

According to Google, 53% of visitors will abandon a mobile site if it takes more than 3 seconds to load.

During a sale, most customers are likely to be mobile shoppers. So ensure to optimize your store for mobile devices.

 A smooth mobile experience will boost your profits significantly.

18. Launch New Products

Use the increased traffic of Black Friday Sale to launch new products in your store.

Feature the new products prominently on the homepage to grab visitors attention.

Incentivise the purchase with free gifts to make visitors into customers.

19. Collaborate with Social Media Influencers

According to Dash, 63% of consumers are likely to buy from a trusted influencer. 

Partner with influencers for unboxing videos and promotions to make your Black Friday sale feel like a recommendation rather than an ad.

20. Use Social Media Marketing

Hootsuite reports that 26% of internet users use social media to discover products. 

Leverage this by promoting your Black Friday deals with engaging posts and short-form videos on platforms like Instagram, TikTok, and YouTube.

21. Retarget Visitors

Implement retargeted ads showcasing products your visitors viewed or added to their cart. 

Since retargeted users are 70% more likely to convert, this strategy can help reduce abandoned carts and boost sales.

22. Create Gift Guide

Streamline the shopping experience with gift guides to help customers find the right products. 

Create guides for different categories based on your target audience's interests, demographics, and price range.

23. Collect Contact Information

80% of your future sales will come from 20% of your existing customers, so collect contact information during your Black Friday sale.

You can use these contact information to send targeted ads or use them to send marketing campaigns of your futures sales.

24. Reflect on What Worked & What Didn’t

Once you complete your BFCM sale, identify the area of success and recognize weaknesses.

Reflecting on what worked and what didn’t go as planned will help you plan and prepare your store for Christmas sale and other sales more effectively.

Wrapping Up

As you prepare for your Black Friday Cyber Monday sale, implementing these 24 strategies can significantly help you drive higher sales and increase your profit margins.

We have picked these Shopify apps based on the strategies. Please feel free to try whatever app that suits your needs the best.

Frequently Asked Questions

1. When should I start preparing for Black Friday sale on Shopify?

Most of the Shopify stores start preparing a few weeks or a month before the Black Friday Cyber Monday sale. Starting as early as possible is recommended as it will help you plan the offers, promotions, manage customer service and other crucial factors.

2. What types of offers and deals should I offer on Black Friday?

You can try these tried and tested offers and deals on BFCM sales:

• Tiered discounts
• Percentage discounts
• Buy One Get One (BOGO).

3. How to create urgency during a BFCM sale on my Shopify store?

To create a sense of urgency, you can add countdown timers to the homepage and product pages of your store.

4. How to charge customers appropriately for shipping during the Black Friday sale?

You can combine shipping rates of multiple products to charge customers appropriately for shipping.